Prof. David Glenn Mick, University of Virginia

david mick letter of reference 2016.jpg26 July 2016

Letter of Reference

Dear Sir or Madam,

It is my pleasure to provide to you a recommendation letter on behalf of Mr. Daniele Trevisani for a faculty position at your university.  I have known Daniele for a long time, since 1991 when he was a distinguished Fulbright Scholar in the College of Journalism at the University of Florida (Gainesville, FL, USA).  At that time, when I first met Daniele, I was a young assistant professor of marketing at the University of Florida. With my background in semiotics and advertising, I subsequently served on Daniele’s Master’s Thesis Committee (his topic was message channels and source credibility).  I should also mention that Daniele also holds a degree from Bologna University in DAMS Communication, where he graduated with distinction (“Cum Laude”).


Since his education at the University of Florida, Daniele and I have remained close friends, to such an extent that my wife and I have visited Daniele and his wife at their home in Ferrara, Italy, and we have recently arranged for our teenage sons to explore new cultural experiences between America and Italy (their son came to stay with us, and our son stayed with them).  Needless to say, I know Daniele and his family very well, and I am delighted to provide this reference letter.


Daniele is a rare individual in his motivation, interests, talents, and successes.  His main topics of education and professional activities are intercultural communication, intercultural leadership, personal development, psychology, and marketing.  He is rare, on the one hand, because he has published original theory and creative scholarship through his numerous books, with subjects ranging from marketing and communication, organizational competiveness, and intercultural negotiation, to human potential and the role of emotions in communication.  These works have been fostered by Daniele’s cross-disciplinary knowledge of the humanities, the social sciences, and business operations/economics, as well as his expertise in both qualitative and quantitative data analytical techniques.  This is a genuinely unusual combination of intellectual and research skills.  On the other hand, in addition to his theory and research contributions, Daniele has engaged in over 25 years of effective educational and consultancy endeavors as he built his applied professional path.  He has shared his many dimensions of theoretical and applied knowledge in a wide range of training sessions (e.g., for NATO, the United Nations, Siemens, Ricoh).  He has also directly consulted with some of the largest and most reputable corporations in the world, including Deutsche Bank, Ferrari, Barilla foods, Shell Oil, and many others.  Moreover, Daniele has utilized his university degrees, books, and professional accomplishments to serve as a lecturer in the Business Masters and University Masters programs, for example, in the Department of Communication at the University of San Marino, which was founded by Umberto Eco.

In his spare time, Daniele has also served as a volleyball coach of an international team, and, perhaps most notably, as a coach and teacher of Martial Arts, which demands exceptional mental and physical discipline.

In sum, Daniele Trevisani has a truly unique blend of broad, integrative, and deep knowledge in communication, business, and leadership.  In English we would call him a “polymath,” which means he is “a person of great learning in several fields of study.”  I can also add, from knowing Daniele for so long, that he is a hard-working, supportive, and gracious person.  In short, Daniele is a remarkably gifted and experienced individual in his fields of expertise.  Therefore, I strongly urge you to give him your most serious consideration for your open faculty position.  I am confident you will find him to be an inspiring teacher, a respected researcher, and a likeable colleague all around.

If you have any further questions I can answer about Mr. Daniele Trevisani, please feel free to contact me.

With best wishes,


David Glen Mick

R. H. Carter Professor in Marketing

McIntire School of Commerce

University of Virginia



 Short Biography of David Glen Mick

David Glen Mick is the Robert Hill Carter Professor in Marketing at the University of Virginia’s McIntire School of Commerce.  He is the author of over 70 articles, conference papers, and chapters on marketing and consumer behavior, and the editor of four related books.  His work has won several prestigious awards, including Best Article at the Journal of Consumer Research (published by Oxford University) and the Maynard Award for best theory contribution at the Journal of Marketing.  David has also been invited to conduct seminars at universities worldwide, including Oxford, Erasmus (Netherlands), Trinity (Ireland), the Stockholm School of Economics, Harvard, Columbia, Duke, and Stanford, among others.  He is a Fellow in the Society for Consumer Psychology, former Associate Editor and Head Editor of the Journal of Consumer Research (1997-2003), and past President of the Association for Consumer Research (2005).  In this latter role, David spearheaded a movement called Transformative Consumer Research, which encourages and facilitates scholarly inquiry to improve quality of life for all beings influenced by worldwide consumption activities and trends.  He is co-editor of the recent book (2012), Transformative Consumer Research for Personal and Collective Well-Being (Taylor & Francis/Routledge).